We all know sharing is caring and we all know how a share from lots of people — or a share from just the right person — can make a big impact online.
But, as authors what we often don’t consider is that when we ask for shares, we can show we care by making it easy for people.Read More
Obviously, you don’t have limitless time, energy or appetite to build your author platform and grow your audience.
That means you need to think strategically about how to invest the time you do have.
One of the biggest time and energy mistakes authors make with marketing is with their approach to social media.Read More
Taking a close look at what you value in a newsletter is one of the best ways to help you figure out what kind of sign-up you should offer to your subscribers and what your ongoing newsletter content should be. Offering a great piece of content right out the gate will immediately endear you to your audience and motivate them to keep on opening your emails.Read More
There’s a lot of overthinking and overspending that happens with author websites. Do you need to spend multiple thousands of dollars on your online home? For most writers, the answer is no. A small investment, good copy and mastery of a few basics will give you a professional looking author website that will help you attract and retain readers.
Here are the basics to concentrate on.Read More
We’re so excited about our new group coaching program for building your author platform which starts Saturday, January 12, 2019! It’s a chance for authors to get direct, sound advice about how to grow their careers and sell more books — and the chance to connect with other writers at all stages of the journey. Registration closes Friday, January 11 or when all eight slots are full, whichever comes first.
Here we’re answering some of the most common questions we’ve had about the program. Hopefully, this will help you figure out if this group coaching experience for author marketing is right for you.Read More
I’m a lark. I have my best days when I wake up early use the morning hours to do my writing and a bit of meditation. That way, I go through the day knowing I’ve already done two of the things that important for my well-being.
Morning is my most creative time, so I’ve learned not to waste it on listening to the news or doing busywork.Read More
The single best way to build your email list is to offer something of value to your potential subscribers. They sign up, they get a special gift from you that somehow makes their day (or even their life) a little bit better.
That’s the simple answer. But as a writer, how the heck do you decide what that sign-up incentive should be? That question right there is such a frustrating one, I’m sure it explains why even writers who know they should offer a “bribe to subscribe” don’t.Read More
I’m going to be blunt here. If you’re sitting alone in a room day after day putting words on the page but never showing anyone because you don’t think the work is “ready,” you’re doing it wrong.
You’re hurting yourself creatively and you’re definitely hurting your chances of ever benefiting from your writing financially.Read More
How are you at following through on expectations? Either those you put on yourself or those other have of you? More to the point for our purposes, how are you at getting your writing and your author marketing done?
I recently discovered something that has made all the difference for me in terms of understand how different people meet or don’t meet their writing and marketing goals.Read More
Maybe when you sit down to write and absolutely nothing happens. Maybe you can’t even get yourself to sit down to write at all. You tell yourself you don’t have any ideas. You need to wait for inspiration, then you’ll be able to get to work.
Your creative cup is empty. It’s been drained like a cup of espresso after a sleepless night and you don’t know how to fill it up again.Read More
Whether we’re trying to get our writing done or trying to get our (finally done!) writing into the world, fear is the writer’s biggest obstacle.
But fear doesn’t have to be a creativity killer. With some self-awareness and courage, we can push through and do our work in the face of fear.Read More
When it comes to selling books, some types of platforms are better than others. Learn the best type of platform and how to convert your existing one.Read More
No matter what your reason for doing NaNo, if you’re serious about your writing career and building an audience for your work, you can use your NaNo experience to help you grow author platform.Read More
There is SO much confusion — and straight up misinformation — around the topic of book marketing. Every week it seems there’s some tactic that’s supposed to sell a bazillon books but when you try it...nothing much happens. It makes it hard to know where to focus your marketing time and energy, doesn’t it? Kinda makes you want to give up on marketing altogether and just worry about writing your books, huh?Read More