learn the whys and hows of reader personas


Do you really NEED to create a reader persona?

The short answer is: No. But there are definitely consequences for not doing it.

Consequences like

  • wasted time,

  • wasted money,

  • wasted energy, and

  • frustration at lack of sales.

I've recorded a special, subscriber-only webinar to convince of you why you WANT to create a reader persona and how to actually go about it.