What’s an Author Website Really For?
Sue takes a look at what an author website is actually for (and it's probably not what you think). And she shares some essential dos and don'ts for author websites so you can give yours a tweak.
How to Make a Goal Sandwich
Settings goals is crucial for your success as an author. But there are some pitfalls to goal-setting.
What’s Behind Every Obstacle to Getting Your Writing and Marketing Done
There's ONE thing that sits behind of all of these obstacles that writers often don't see. This episode will clue you in to what that is and help you clear obstacles much faster.
Overcoming the Urge to Procrastinate Doing Your Writing
The first episode addresses writing in the time of COVID. Is it okay to be writing right now? Is it okay to NOT be writing right now? If you want to be writing and you're not, how can you move from the couch to the writing chair?
Are You Getting Stronger or Weaker Right Now?
I hope you're taking it easy on yourself during these trying times. And by "easy on yourself" I mean, I hope you're doing things that strengthen you instead of weaken you.
7 Fat Rules for Landing an Agent
Here's your one-stop guide that doesn't circumvent the truth but, instead, brings the reality of pleasing the publishing world gatekeepers into sharp focus. Here are my Seven Fat Rules for securing agent representation for your next manuscript.
What My Most Successful Author Clients Have in Common
When I think about my most successful clients, the ones who sell the most books, have the biggest audiences and are generally awesome, there's one thing they have in common.
The Basics of Influencer Outreach
I've created a 7 step outline for all the components you need to do outreach successfully. We go deep into these steps and put them into practice in my group coaching programs, but I'm going to share the basics them here with you today.
I Didn’t Want to Market My Book Either
Authors have to be willing to learn the hell out of damn near everything. We have to be willing to constantly step out of our comfort zones and do the thing that seems the hardest (or the most boring).
4 Problems with Most Book Marketing Advice
Much of what's on the interwebs related to book marketing makes me cringe. I see four main problems (and lots and lots of little problems) with the marketing advice out there today.
Where Atomic Habits Meets Writing Sprints
I'm a bit of a self-improvement junky. Ask anyone who knows me. I'm always reading, listening or watching something that I think will help me improve in some area of my life. (And will help me help my clients, too.)
Prepare Your Author Website for the New Year: Day 10
It’s the final day of our author website challenge! Here’s where we bring this series together to determine your content and web maintenance calendar.
Prepare Your Author Website for the New Year: Day 9
I've struggled to find the time to learn career-building skills as I balance the management of my editing business, family obligations, and my writing. But I also realize that every new skill I gain makes me more valuable as an author and editor.
Prepare Your Author Website for the New Year: Day 8
What’s one way to increase your author website traffic and email subscribers in the new year? Plan a giveaway.
Prepare Your Author Website for the New Year: Day 7
It’s time to create a landing page for your reader magnet. As Sue Campbell teaches us, lead magnets are one of the best ways to build an email list.
Prepare Your Author Website for the New Year: Day 6
As a writer, it’s crucial to spend time learning about your audience. The more you know about your potential readers, the better you can serve their needs. Knowing more will enable you to increase your web traffic and sell more books.
Prepare Your Author Website for the New Year: Day 5
Today we're going to focus on optimizing our email opt-in forms and creating automated emails to welcome people to your email list. Many authors miss opportunities when it comes to the opt-in forms you put on your website by burying them in a far corner.
Prepare Your Author Website for the New Year: Day 4
Let’s face it; selling books isn’t always the best way to stay afloat as a writer, especially when you’re starting out. Most of us need more than printed books to pay the bills. The good news is that I have a suggestion for you that won’t have you investing money in inventory or shipping; the digital product.
Prepare Your Author Website for the New Year: Day 3
We’ve cleared our author websites of clutter and broken links. Now we’re ready to complete a content audit to improve the performance of our site.
Prepare Your Author Website for the New Year: Day 2
We're ready to give your blog a fresh look. Many authors overlook the importance of blog design. This is a mistake — a big one.