These days, if you’re hoping to get a traditional publishing deal, especially for nonfiction, you need a platform. Your publisher wants to know you have a built-in audience.

No matter what your reason for doing NaNo, if you’re serious about your writing career and building an audience for your work, you can use your NaNo experience to help you grow author platform.

Here’s the thing, you need a marketing strategy, not just a set of random tactics. Any tactics you end up choosing should directly serve that strategy.