Many authors look forward to marketing their books about as much as they look forward to major dental work. Maybe they think marketing involves being sleazy and self-absorbed, or maybe they just don’t know where to start. Either way, they put it off, despite their own best interests.Read More
There’s a lot of overthinking and overspending that happens with author websites. Do you need to spend multiple thousands of dollars on your online home? For most writers, the answer is no. A small investment, good copy and mastery of a few basics will give you a professional looking author website that will help you attract and retain readers.
Here are the basics to concentrate on.Read More
When it comes to selling books, some types of platforms are better than others. Learn the best type of platform and how to convert your existing one.Read More
No matter what your reason for doing NaNo, if you’re serious about your writing career and building an audience for your work, you can use your NaNo experience to help you grow author platform.Read More
There is SO much confusion — and straight up misinformation — around the topic of book marketing. Every week it seems there’s some tactic that’s supposed to sell a bazillon books but when you try it...nothing much happens. It makes it hard to know where to focus your marketing time and energy, doesn’t it? Kinda makes you want to give up on marketing altogether and just worry about writing your books, huh?Read More